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NEWS FROM AMIGA TECHNOLOGIES UK
Steve Crietzman email@example.com
In early September, Steve had a 20 minute conversation with Sajjad Majid,
Head of Developer Support UK.
These are the points that came out of the conversation, reported by Steve.
-Developer Support is still incomplete - (yep, I was told to fax Dr Peter
Kittel -- I'd hate(/love :) to have his job at a time like this..)
-Escom AG has evidentally not given AT the kind of money they need.
However, after sales between now and Christmas, they hope to launch an
agressive marketing campaign (referring to M$ and IBM as examples of such,
convincing users Win95 was the best and only multitasking OSs, even though
-AT plan possibility of marketting the fact that the Aniga can happily
multitask within 2 Meg of memory, compared to Win95's 8Mb minimum, 16Meg
-The image of the Amiga in the UK they aim to change from a games machine
into a serious, low-cost multimedia platform. (Not necessarily the cost
of the machine, but the cost of maintaining a comfortable one. Eg Win95
may set you back hundreds on upgrading your memory, as an example.
More and more apps on the PC requiring Win95 thus memory, plus a Pentium,
and the high cost of PC apps alone).
-The A1300 is still in the production stage (naturally, but at least this
confirms it). An 030-equipped Amiga with 4Mb of RAM seems the current
specification, plus RISC-based and CDROM-equipped Amigas under
-Developer Support looks likely to exist in two forms - one for
PD/Shareware, where you pay 50 and receive includes, support utilities,
help etc all on one CD-ROM. This is in contrast to C='s policy of
charging 75+ for registration, 25 for the includes, and extras for their
individual CDROM title with all this already on it, etc.
-The other, for commercial developers, which includes full technical support.
-A MORE OPEN APPROACH TO AMIGA USERS! AT-UK will not close their telephone
lines to Amiga users any longer as C= did. They welcome feedback and
suggestions from the users.
-This also means users can give suggestions to AT for future machines, not
just developers. Rather than C='s style "This is what you want, go and
buy it" (the CDTV is a deadly example), AT will take more of a
questionaire-style approach and _ask_ Amiga users what they would like to
-A1200 pack to include no games (not suicide, but rather an attempt to push
the serious multimedia-multitasking ability of the Amiga to the user, plus
giving them applications to get them started straight away. I've been
waiting for a serious full-hearted attempt to do this from C= UK for
years, but their holding on to the games packs obviously show they were
not willing to take the plunge).
-400UKP price tag (approx. US$640 at current exchange rate) is realistic,
and will gain support of dealers looking to increase their profits (last
part taken from an earlier Usenet posting, not actually mentioned by
Sajid). Due to high initial costs of choosing a new production plant, new
headquarters, employment and wages of new engineers, support people,
managers etc, holding press conferences/press releases, etc, this IS
realistic. Profits will be spent on marketing/advertising when the money
This is from "the horse's mouth" as it were. Statements are those of Amiga
Technologies' Sajid Majid, not my own (except for comments and critisms
Make of it what you will, it could all be bull or there could be more truth
in there. As it appears to make sense, I tend to believe a lot of work is
going on behind the scenes, for the benefit of the Amiga. Here's hoping
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