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/// AR Confidential We heard it through the grapevine!
- Sunnyvale, CA JAGUAR TO DOMINATE ATARI'S DIRECTION
For ten years Atari Corp., the company that originated video games, has
been hunting for a hit product. Atari's computer offerings are hardly
known and its hand-held Lynx game machine is selling slowly if at all.
Hopefully this fall, when Atari launches the Jaguar, a new high powered
3-D game system it hopes will assist them to achieve total domination of
Nintendo and Sega and all other video game systems now being developed.
"Sega, Nintendo. They are the competition we're going after," said Atari
president Sam Tramiel.
"We've never believed in launching incrementally better designs. You
really have to make quantum leaps in performance," said Richard Miller,
Atari vice president for technology, as the company showed off the Jaguar
for the first time.
The Jaguar, controlled by buttons on a pad, connects to a tv set and
runs games in 3-D (simulated). The device will (sometime in the future)
play audio CDs and Kodak's photo CDs. Initially, it will be intro'ed in
New York and San Francisco for Christmas 1993, and nationwide, hopefully,
Atari's Jaguar is targeting the mass consumer market & will sell for
$200, an optional compact disc player will cost an additional $200. An
IBM Corp. factory in Charlotte, N.C., will build the machine, but IBM is
not at all involved in the marketing of the Jaguar.
The Jaguar runs on 64-bit processors that are considerably faster and
more powerful than the 16-bit systems sold by Sega Corp. and Nintendo Inc.
The Jaguar is twice as powerful as a number of 32-bit systems due later
this year. "These two chips took about three years to develop. They are a
major breakthrough in technology," Miller said.
"We plan to market and advertise Jaguar very, very heavily. We
realize that's been our weakness in the past," Sam Tramiel said. Atari
will spend $3 million on marketing in this year's fourth quarter and $45
million in 1994. Atari made it known they have about $40 million cash on
hand to launch Jaguar. Atari is also considering going to the public for
additional financing in 1994.